An Ethical Approach: KUDEN x AVESSA

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Every issue for us is special. Much of our hearts and souls (and sleepless nights) are put into every word and photo – and I couldn’t be happier with the team of collaborators I have. But October/November marked us in a very special way. We had the opportunity to tell the story of fashion designer Takahiro Sato and his brand KUDEN. Takahiro’s approach was drastically changed due to many events, which made him think on the current state of things. A change was in much need to move the direction of fashion production, business management and ultimately, work/life balance.

Takahiro’s challenge was to redefine the old traditional kimono and bring it into our modern lives, reducing its complexity but still maintaining its majestic design – all together with a new, transparent, sustainable and ethical approach.

Tak made me think deeply. And that’s what I wanted to spread. I hope that the pandemic’s “great restart” make businesses and consumers more aware of what’s behind the scenes and we can find a balance between production costs and fair compensation to everyone.

Inspired by Tak, I’ve decided to add the Ethical Chart to AVESSA Mag from now on. There’s still much to do in this area and I will be gradually apply this principle into our operations.

Original PR note: https://www.value-press.com/pressrelease/258196

English translation: click here.

Learn more of his story and an exclusive KUDEN product launch in our October/November 2020 issue, carefully crafted by our ASPAC Editor Erika Ishibashi and KUDEN’s team Sena and Asami.

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